National Geographic x Prada
We were approached by National Geographic to develop and produce a campaign, in conjunction with their in-house content studio, launching the Prada Re-Nylon Collection of bags. The collection had sustainability and social responsibility woven into its very thread.
The What We Carry campaign, a five-part docu-series, plus photo stories and articles depicted Prada's high fashion journey into sustainability. Filmed on location in five different countries, produced and edited from London.
“Basket in hand, Moukoko Daniel wades into the shallows of Lake Ossa in the Douala Edea landscape - a maze of mangroves, swamps, lakes and rivers 40km south of Douala, Cameroon’s largest city.”
— Excerpt from article accompanying episode two: Cameroon
EPISODE TWO: CAMEROON
Spanning five continents via land and sea, #Prada's ground-breaking new Re-Nylon #sustainability initiative spearheads a cyclical, renewable supply chain, us...
Photo Gallery
More episodes
Reflecting changing times and a shifting world, #Prada launches a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhou...
For the fourth instalment of the series, National Geographic Explorer and photo journalist Hannah Reyes Morales and Chinese actor and Prada reporter Wei Daxu...
The third episode in this unfolding five-part series takes us below the surface of the ocean in Mahana Bay, off the coast of New Zealand. It unpacks the ongo...
The story behind the new #PradaReNylon sustainability initiative has been charted across the globe - uncovering the methods by which harmful and wasteful mat...